Client Portal
Web Design · Wisconsin

Websites that bring in customers, not just visitors.

Custom websites for businesses across Wisconsin and the Chicago metro. Built to show up on Google, make a strong first impression, and turn visitors into phone calls. Fixed price, launched in weeks, and you own all of it.

Sound familiar?

Your website should be working for you.

For most businesses, the website is the first thing a new customer sees. If any of these sound like yours, it's costing you work you never hear about.

01

You'd rather not hand out the URL

It looks dated, doesn't match how good your business actually is, and falls apart on a phone.

02

The phone doesn't ring from it

People find you through referrals, then check the site and go quiet. You have no idea how many.

03

Competitors show up above you

Search for what you do in your town and someone else gets the click, even though you're better.

04

Changes take weeks, if they happen

Your web person is hard to reach, the hours are wrong on the site, and nobody knows the login.

What a good site does

Built around results, not templates.

Every site we build is designed to do four jobs for your business. Design decisions, page structure, and technical setup all serve these.

01

Gets you found

Structured for local Google search from day one, so you show up when people nearby search for what you do.

02

Earns trust fast

Visitors decide in seconds whether you look legitimate. A clean, professional design makes that decision for you.

03

Turns visitors into calls

Clear next steps on every page: call, request a quote, book. No hunting for a phone number.

04

Loads instantly

Google reports most mobile visitors leave a site that takes over 3 seconds. Ours load in under one.

Your options

Three ways to get a business website.

Each has trade-offs. The right one depends on how much your business relies on the website to bring in work.

Option 01

Do it yourself

$20/mo
Wix, Squarespace · Plus your time
  • Cheapest upfront
  • Edit it yourself
  • Looks like a template
  • Hard to rank on Google
  • Locked into their platform
  • Your evenings and weekends
Option 02

BadgerLayer

$3.5K–$15K
Fixed project price
  • Designed for your business
  • Built to rank in local search
  • Launched in weeks, not months
  • You own everything
  • Local team, direct line
  • Ongoing care available
Option 03

Large agency

$25K+
Plus monthly retainer
  • Full-service design and copy
  • Usually solid work
  • Priced for large companies
  • Six-month timelines
  • Handed off to junior staff
  • Hard to reach after launch
Pricing

Clear pricing, fixed quotes.

Real numbers, not "contact us." After a free discovery call you get a written quote, and that's the price.

Starter
Launch in 3–4 weeks
$3,500
For service businesses that need a professional site that brings in calls.
  • 5 to 7 pages, designed for your business
  • Looks right on every phone and screen
  • Set up for local Google search
  • Contact form straight to your inbox
  • Hosting set up and launched
  • 90 days of support after launch
Get a quote →
Custom
Launch in 8–16 weeks
$15K+
For businesses whose website needs to do real work: bookings, payments, portals.
  • Online booking, payments, or quoting
  • Customer or member login areas
  • Connects to your CRM and software
  • Multiple locations or languages
  • Online stores
  • Extended support after launch
Get a quote →
After launch

We keep it running.

Most clients stay on our care plan after launch. Hosting, security, backups, and small changes are handled, and you have one number to call for anything website related. No minimum term after year one.

$150/mo
Starting · Scales with site size
Already have a site? See hosting plans →
01

Hosting included

Fast, secure hosting with SSL handled for you.

02

Changes done for you

Up to 2 hours a month of edits: new photos, updated hours, new pages or posts.

03

Security updates

Kept current every month so the site stays safe.

04

Backups kept

Monthly snapshots saved for 12 months. Anything can be rolled back.

05

Downtime watched

Checked every minute. If the site goes down, we know before you do.

06

Direct support

Call or email the team that built your site. No ticket queue.

How it works

Simple process, little of your time.

Here's a typical Growth project. We do the heavy lifting; you make the decisions that matter.

When
Step
What happens
Your part
Week 1
Discovery
We learn your business, customers, and goals. You get a written scope, timeline, and fixed price.
30-minute call
Weeks 2–3
Design
We design the look and layout. Two rounds of revisions included. Nothing gets built until you approve it.
Review and approve
Weeks 4–5
Build
We build the site on a private preview link you can click through on your own phone and computer.
Send photos and logo
Week 6
Launch
Final testing, go live, submit to Google, and a walkthrough so you know how everything works.
Final sign-off
Under the hood

Modern tech, explained plainly.

You don't need to know how it works. But if you or your IT person are curious, here's what's behind every site and why it matters to you.

Next.js
Fast pages. The same framework behind sites for major national brands. Pages load in under a second, which Google rewards.
Global edge hosting
Always up. Your site is served from data centers worldwide, so it stays fast and online even under heavy traffic.
No plugins
Nothing to patch. Unlike WordPress, there's no pile of third-party plugins that need weekly updates to stay secure.
Version control
Nothing gets lost. Every change is tracked and stored in an account you own. Mistakes are undone in seconds.
100100100100
Google Lighthouse scores for badgerlayer.com: performance, accessibility, best practices, and SEO. We hold client sites to the same standard.

Questions from business owners.

What owners ask before hiring us. If yours isn't here, bring it to the discovery call.

Book a discovery call →
How much does a small business website cost?
Our Starter sites are $3,500 for 5 to 7 pages. Growth sites, with more pages, a blog, and the ability to edit content yourself, start at $7,500. Sites with booking, payments, customer portals, or software integrations start at $15,000. You get a fixed written quote after a free discovery call, so the price doesn't move once we start.
How much of my time will this take?
Less than most owners expect. There's a 30-minute kickoff call, a couple of design reviews, and a final sign-off before launch. We handle the writing structure, the build, the technical setup, and the launch. The main thing we need from you is photos, your logo, and a few answers about your business.
Will a new website actually bring in more business?
A website alone doesn't guarantee leads, but a slow, dated, or hard-to-use site reliably loses them. We build every site to load fast, show up in local search, and make it obvious how to call or request a quote. Growth sites include call and form tracking, so you can see exactly what the site is producing.
Can I make changes myself after launch?
On Growth and Custom sites, yes. You get a simple editor for pages, photos, team members, and blog posts, plus a training session. On Starter sites, changes go through our monthly care plan. Most owners find it faster to send us an email than to learn an editor for a few changes a year.
How long does it take to build a website?
Starter sites launch in 3 to 4 weeks. Growth sites take 6 to 10 weeks. Custom projects run 8 to 16 weeks depending on integrations. Your exact dates are in the written agreement before any work starts.
What happens to my Google rankings if I redesign my site?
We protect them. Before launch we map every existing page to its new address, set up permanent redirects, and resubmit the site to Google. Most redesigns hold or improve rankings because the new site is faster and better structured.
Do I own the website?
Yes. The domain is registered in your name, the site's code is stored in an account you own, and the content is yours. There's no lock-in. If you ever want to move on, we hand everything over with documentation.
Why not just use Wix, Squarespace, or WordPress?
Those are fine for hobby sites. For a business that depends on its website for leads, they tend to be slower, harder to rank, and either lock you into a platform (Wix, Squarespace) or need constant plugin updates to stay secure (WordPress). Our sites are custom built, load in under a second, and have nothing to patch every week.
Do you build online stores?
Yes. Small catalogs with simple payments are built directly into the site. Larger stores with inventory and shipping are built on Shopify with a custom design on top, so you get Shopify's back office with a faster, more distinctive storefront. Stores are quoted as Custom projects.

Let's talk about your site.

Free 30-minute discovery call. We'll look at what you have, talk through what you need, and send a fixed written quote. No pressure, no pitch deck.